Building a Better Tomorrow

At Good 4 Business, our journey began with a single, powerful belief: that businesses can be a force for good while achieving economic success. We asked ourselves, what if companies could drive change while still thriving? This question set us on a path to redefine what it means to be a successful business.

From the start, our mission has been to help companies see that doing good is not just a choice—it’s a pathway to long-term success through Sustainable Business Practices.

Image: Photo by Kathy Joyce of Ernesto Neto’s ‘Just like drops in time, nothing’ 2002, Art Gallery of New South Wales.

The Ripple Effect of Purpose-Driven Business: Our Values

Our journey started small, but our impact quickly grew. At Good 4 Business, we anchor our work in three core values: Creativity, Compassion, and Determination. These values guide us as we help businesses understand that purpose and profit can coexist.

What began as a single partnership with a forward-thinking business has evolved into a ripple effect, influencing companies across various industries.

Through creativity, we combine beauty with complexity to deliver the unexpected and extraordinary. Through compassion, we foster our love of people and planet, shaping a strength of spirit to do what is right and true. Through determination, we create solutions that drive sustainable success.

The ripple effect of our work continues to expand, touching more lives and industries each day.

Empowering SMEs for Sustainable Success

SMEs are the backbone of our economy, and at Good 4 Business, we’ve dedicated ourselves to empowering them to thrive sustainably.

We work with SMEs, providing the tools, guidance, and support they need to balance growth with environmental responsibility. Whether it’s reducing waste, increasing efficiency, or strengthening community ties, our tailored approach ensures that SMEs don’t just survive, they lead the way in Sustainable Business Practices.

My Commitment: Leading by Example

As the founder and managing director of Good 4 Business, my journey has always been driven by a deep love for our planet and its people. From my early days as an interior designer to my current role, I have been committed to creating sustainable and purpose-driven businesses. My experiences, including working with purpose-driven clients and empowering women in crisis, have shaped my vision for a better world.

At Good 4 Business, we believe in balancing profitability with purpose. Our mission is to guide small and medium-sized enterprises (SMEs) through the B Corp Certification process and help them integrate sustainability into their core practices. We provide tailored support based on academic research, including the United Nations Sustainable Development Goals (SDGs), and offer practical solutions for SMEs’ unique challenges.

Our commitment to sustainability is not just professional but deeply personal. I am dedicated to using my values and business to make a positive impact on our world. Together, we can create a future where businesses contribute meaningfully to both people and the planet.

Our Vision for the Future: Leading the Charge

Looking ahead, our vision remains clear: a world where every business is a good business. We are committed to continuing our journey, helping more companies embrace sustainability, and amplifying the positive impact of ethical business practices.

Together with our partners, clients, and community, we will keep leading the charge toward a future where profit and purpose go hand in hand.

Good 4 Business is aligned with the United Nation’s Sustainable Development Goals (SDGs) and committed to collaborating with communities and partners to tackle:

• SDG 13: Climate Action: 15 % increase in client awareness of climate action principles, measured through pre- and post-coaching surveys. Every client should have policy and process enhancements to address climate action and environmental sustainability.

• SDG 12: Responsible Consumption and Production: 10% increase in client awareness of responsible consumption and production principles. Review or create new policies and processes to enhance our client’s sustainable sourcing and reduce waste. We will continue actively promoting responsible consumption and production within our operations, contributing to sustainable practices in the business ecosystem.

• SDG 5: Gender Equality and SDG 10: Reduced Inequality: 10 % increase in client awareness of social equity and inclusion principles. Every client needs policy and process enhancements to promote diversity, equal opportunities and inclusion.

• SDG 11: Sustainable Cities and Communities: 10 % increase in client awareness of community engagement principles. Track the number and impact of community development projects supported by clients.

• SDG 3: Good Health and Well-being and SDG 4: Quality Education: 10% increase in client awareness of employee well-being and development principles. Track the number of training programs implemented, focusing on employee well-being and sustainable business practices. Also, track employee participation rates in educational initiatives.

• SDG 17: Strengthen the Means of Implementation and Revitalise the Global Partnership for Sustainable Development: We actively engage in partnerships, such as B Lab and Catalyst 2030 membership, that strengthen implementation for sustainable practices, fostering a global network committed to positive change. Catalyst 2030 is a global movement of change-makers working towards the United Nations’ Sustainable Development Goals (SDGs).

Theory of Change

Sustainability Action Plan: Driving Positive Change

At Good 4 Business, our approach to Stakeholder Engagement is at the core of our B Corp consulting services. Through our comprehensive Stakeholder Engagement Report, we showcase the transformative journey of aligning business goals with B Corp certification outcomes.

Explore how our consultants work closely with key stakeholders to craft strategies that drive successful B Corp certification. Discover how we engage employees, integrate seamlessly with internal teams, and ensure that board members are fully aligned with the strategic decisions required for B Corp success.

Why Download?

• Gain insights into our proven methods for aligning B Corp activities with strategic organisational goals.
• Learn how we cultivated strong employee support and navigated the integration of B Corp principles within internal teams.
• Understand the critical role of board engagement in endorsing B Corp certification and aligning with sustainability goals.
• Uncover our collaborative efforts with B Lab ANZ and how we contribute to the broader B Corp community.

Results That Matter:

See the tangible impact of our stakeholder engagement strategies, including increased employee awareness, successful implementation of B Corp recommendations, and continuous alignment with B Lab ANZ standards.

Continuous Improvement and Commitment:

Our commitment to continuous improvement ensures that we stay ahead of the sustainability curve. We actively collect feedback, make necessary adjustments, and evolve our strategies to maintain our leadership in sustainable business practices.

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