About Kathy Joyce & Good 4 Business | Sustainability Experts

Translate purpose into practice and achieve your B Corp goals

Good 4 Business empowers responsible, for-profit businesses to turn good intentions into real impact through strategy, structure and certification

For SMEs looking to build credibility, lead with purpose, and be recognised for doing business the right way, Good 4 Business guides you to B Corp certification. While many consultants help you prepare for B Corp status, we offer something unique: strategic action to create a better world. Our approach goes beyond paperwork – our creativity, compassion and determination drive us to uncover your biggest opportunities for sustainable success.

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Good 4 Business helps future-thinking businesses measure what matters, and improve it

We're led by a trained B Lab-recognised B Consultant, which means we're equipped to:

Use the B Impact Assessment tool to guide certification

Unpack complex requirements into step-by-step actions

Help you embed social and environmental impact into decision-making

Align your business strategy with global goals like UN SDGs

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B Corp strategy delivered with structure, clarity and heart

Meet your B Corp Consultant, Kathy

I am also a SUMDAY and TRACE-approved carbon practitioner, an MBA graduate, and an advisor to boards across design, innovation, and impact. I love collaborating with fellow change-makers who are ready to lead with purpose – and want to do it well.
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I bridge the world of business, sustainability and systems, so you can focus on doing what you do best, while knowing you're building something that truly matters.

Looking ahead, our vision remains clear: a world where every business is a good business. We are committed to continuing our journey, helping more companies embrace sustainability, and amplifying the positive impact of ethical business practices.

If you'd like to explore how to achieve your sustainability goals, book a complimentary consultation to uncover what comes next.

— Kathy, Founder and Director of Good 4 Business

I created Good 4 Business to guide small and medium-sized businesses that want to do better, but need structure, insight and support to get there.
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Over the past two decades, I've run my own product and design companies, managed digital transformation projects for eCommerce businesses, and developed impact programs for purpose-driven organisations, including initiatives supporting women in crisis.
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My focus has always been the same: combining meaningful strategy with operational effectiveness to build businesses that balance profit and purpose.
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Today, as a B Lab trained and recognised B Consultant, I help values-led teams navigate complexity, align with the B Corp framework, and bring their sustainability commitments to life.

Certifications & Accreditations

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Certified B Corporation™

MBA in Entrepreneurial Management from Australian Institute of Business

Master of Sustainability (Candidate), University of Sydney

Design Institute of Australia, Member Director & Chair of the Governance Committee

Sumday Carbon Accounting Partner

Australian Institute of Company Directors, Member (MAICD)

Manly Business Chamber, Member

Greatest Good, Advisory Board Member

B Lab recognised B Consultant

B1G1, Member

Certified B Corporation™

MBA in Entrepreneurial Management from Australian Institute of Business

Master of Sustainability (Candidate), University of Sydney

Design Institute of Australia, Member Director & Chair of the Governance Committee

Sumday Carbon Accounting Partner

Australian Institute of Company Directors, Member (MAICD)

Manly Business Chamber, Member

Greatest Good, Advisory Board Member

B Lab recognised B Consultant

B1G1, Member

Is your company ready to move towards B Corp?

Our Services

Good 4 Business provides end-to-end support for organisations ready to achieve certification and build businesses for the better. We work with teams who are:

Values-aware and purpose-led

Making progress towards sustainability

Commercially viable and growing

Recognised as leaders in their space

Operating with B Corp or CSR on their radar

Ready to explore how B Corp Certification and strategy can drive the next stage of growth for your business?

Navigate B Corp requirements with expert support. Partner with Good 4 Business to achieve your organisation's sustainability goals – and gain a clear path to B Corp certification.

Book a Complimentary Consultation