Good 4 Business - About

Our Vision

A better world where business works for the greater good of people and the planet.

Our Mission

Connect, motivate and empower like-minded people to become B Corp advocates who influence organisations to make positive change.

Our Values

Creative: We combine beauty with complexity to deliver the unexpected and extraordinary.

Compassionate: Our love of people and planet shapes a strength of spirit to do what is right and true.

Determination: Inspired by achieving change for good, we are practical, pragmatic and focused.

Kathy Joyce

Kathy Joyce

Kathy Joyce (MBA)

Helping SMEs measure their social and environmental impact |
B Consultant | Design Advocate

Senior consultant Kathy Joyce is a B Lab-trained B Consultant who is passionate about empowering businesses to create a better world for people and the planet.

Kathy’s company, Good4Business, is a Certified B Corporation founded on the belief that business can be a force for good by continuously improving its social and environmental impact.

“I combine my expertise in measuring impact with a talent for motivating and inspiring individuals to help businesses improve their practices and make a positive difference. Together, we can build a future where business is a force for good by coaching you through the B Impact Assessment process and supporting your organisation’s journey to B Corp Certification.”

Kathy will guide you through the B Corp process, resulting in improved performance in areas of financial growth and efficiency, staff retention and engagement, customer satisfaction and governance.

Kathy has experience in all aspects of business development and growth, including strategy, operations, marketing, IT systems management, and change management. She is also a TRACE-approved Carbon Accounting Practitioner equipped with advanced skills in measuring and reducing carbon emissions.

She has an extensive background in start-ups, e-commerce, digital innovation and systems thinking which enables her to guide your organisation’s business practices to help improve your triple bottom line: planet, people and profit.

Let’s explore whether B Corp Certification is right for your business, contact Kathy today (here) to discuss the way forward or connect with me on LinkedIn.

Kathy is a Greatest Good Advisory Board member and a Design Institute of Australia NSW Branch Councillor.

Kathy founded Devise Decor, a luxury interior design company specialising in bespoke solutions for commercial fit-outs, residential renovations, new builds, and boutique hotels. She also owns KathyJoyce.com.au, which features Ideas Worth Exploring, her passion project: a book review site.

Black badge with white text I am a trained B Consultant recognised by B Lab Australia
Kathy Joyce photo with badge for approved carbon accounting practitioner from Trace.

Ready to join the movement?

B Corp Certification is not merely a badge; it’s a commitment to a new era of responsible business.

Let’s be the change we wish to see in the business world, where profit is not the sole metric of success but a vehicle for positive transformation.

Would you like to get started on the road to B Corp Certification?
Download our 7 Tips and Tricks and learn more.

Book a free 30-minute Discovery Call today, learn more about our framework,
and explore if your business is ready for B Corp Certification.

Let’s work together for a better world where business works for the greater good of people and the planet.