Good 4 Business logo and Certified b Corporation logo on black background

Our Vision

A better world where business works for the greater good of people and the planet.

Our Mission

Connect, motivate and empower like-minded people to become B Corp advocates who influence organisations to make positive change.

Our Values

Creative: We combine beauty with complexity to deliver the unexpected and extraordinary.

Compassionate: Our love of people and planet shapes a strength of spirit to do what is right and true.

Determination: Inspired by achieving change for good, we are practical, pragmatic and focused.

Kathy Joyce

Kathy Joyce

Kathy Joyce (MBA)

Helping SMEs measure their social and environmental impact |
B Consultant | Design Advocate

Senior consultant Kathy Joyce is a B Lab-trained B Consultant who is passionate about empowering businesses to create a better world for people and the planet.

Kathy’s company, Good4Business is founded on the belief that business can be a force for good by continuously improving its social and environmental impact.

“I combine my expertise in measuring impact with a talent for motivating and inspiring individuals to help businesses improve their practices and make a positive difference. Together, we can build a future where business is a force for good by coaching you through the B Impact Assessment process and supporting your organisation’s journey to B Corp Certification.”

Kathy will guide you through the B Corp process, resulting in improved performance in areas of financial growth and efficiency, staff retention and engagement, customer satisfaction and governance.

Kathy has experience in all aspects of business development and growth, including strategy, operations, marketing, IT systems management, and change management.

She has an extensive background in start-ups, e-commerce, digital innovation and systems thinking which enables her to guide your organisation’s business practices to help improve your triple bottom line: planet, people and profit.

Let’s explore whether B Corp Certification is right for your business, contact Kathy today (here) to discuss the way forward or connect with me on LinkedIn.

Kathy is a Greatest Good Advisory Board member and a Design Institute of Australia NSW Branch Councillor.

Kathy owns Devise Decor, a luxury interior design company specialising in bespoke solutions for commercial fit-outs, residential renovations, new builds and boutique hotels. She also owns KathyJoyce.com.au, featuring Ideas Worth Exploring, her book review site.

I am a trained B Consultant recognised by B Lab AANZ

Our Impact

How we are working towards the UN Sustainable Development Goals

Good 4 Business is aligned with the United Nation’s Sustainable Development Goals (SDGs) and committed to collaborating with communities and partners to tackle:

  • SDG 13: Climate Action: 15 % increase in client awareness of climate action principles, measured through pre- and post-coaching surveys. Every client should have policy and process enhancements to address climate action and environmental sustainability.
  • SDG 12: Responsible Consumption and Production: 10% increase in client awareness of responsible consumption and production principles. Review or create new policies and processes to enhance our client’s sustainable sourcing and reduce waste. We will continue actively promoting responsible consumption and production within our operations, contributing to sustainable practices in the business ecosystem.
  • SDG 5: Gender Equality and SDG 10: Reduced Inequality: 10 % increase in client awareness of social equity and inclusion principles. Every client needs policy and process enhancements to promote diversity, equal opportunities and inclusion.
  • SDG 3: Good Health and Well-being and SDG 4: Quality Education: 10% increase in client awareness of employee well-being and development principles. Track the number of training programs implemented, focusing on employee well-being and sustainable business practices. Also, track employee participation rates in educational initiatives.

Theory of Change

How Good 4 Business understands the problem and solutions

  1. Problem Statement:  The existing economic paradigm prioritises maximising shareholder profit without considering the broader consequences. This approach has led to the exploitation of natural and human resources, contributing to a climate crisis.
  2. Proposed Solution:  To address these challenges, we advocate for a transformative shift towards a more sustainable economic system—one in which businesses operate for the collective well-being of both people and the planet
  3. The role of B Corp Certification: The B Corp certification framework emerges as a key tool for businesses seeking to positively measure and enhance their social and environmental impact (B Corp 2023). By adhering to B Corp principles, companies can strategically contribute to sustainable development
  4. The role of SMEs:  Small and Medium Enterprises (SMEs), comprising 90% of global businesses and supporting over 70% of employment (WEF 2023), are pivotal in fostering innovation necessary to tackle complex global issues.
  5. The role of B Corp Advocates:  B Corp advocates are essential in promoting and instigating positive change within organisations.

Join us on this transformative journey. Good 4 Business is where purpose meets action, and business becomes a powerful force for positive change.

Sustainability Action Plan

Reflecting on 2023, Good 4 Business upholds transparency, sustainability, and positive social impact. Our unwavering commitment to continuous improvement is evidenced through dynamic responses to stakeholder feedback, strategic environmental plans, and the innovation of our Impact Improvement Business Model, all reinforcing our mission to be a force for good.

Guided by the B Impact Assessment, our Sustainability Action Plan targets crucial areas like waste management and emissions reduction. Aligned with Sustainable Development Goals, our collaborative partnerships and purpose-driven Impact Business Model underscore our dedication to a sustainable and responsible future.

Join us in this transformative journey, where business becomes a powerful catalyst for positive change.

Ready to join the movement?

B Corp Certification is not merely a badge; it’s a commitment to a new era of responsible business.

Let’s be the change we wish to see in the business world, where profit is not the sole metric of success but a vehicle for positive transformation.

Would you like to get started on the road to B Corp Certification?
Download our 7 Tips and Tricks and learn more.

Book a free 30-minute Discovery Call today, learn more about our framework,
and explore if your business is ready for B Corp Certification.

Let’s work together for a better world where business works for the greater good of people and the planet.